Allied Universal Launches “There for you™” Brand Campaign Brings to Life New Company Purpose

Media Contacts:

Vanessa Showalter, Allied Universal/PR Manager                                                                                                          
Phone: 714-619-9744 Email: Vanessa.Showalter@aus.com                                                                                                                                                                                                                 Nancy Thompson, Vorticom Public Relations                                                                                                                  
Phone: 212-532-2208     Email: nancyt@vorticom.com         

SANTA ANA, Calif.– September 22, 2020 -- Allied Universal^®, a leading security and facility services company in North America, recently launched its new, fully integrated marketing campaign titled “There for you” which delivers on the company’s new purpose statement of “serving and safeguarding customers, communities and people in today’s world.” With this new, bold campaign, Allied Universal displays the important role of safety and security in an individual’s ability to thrive and achieve greatness. 

Stemming from extensive qualitative and quantitative research from employees, clients, and other stakeholders, Allied Universal’s main goals for the campaign were three-fold: to differentiate Allied Universal from competitors by focusing on the company’s unique purpose and values; build an emotional connection with the brand by demonstrating the company’s daily impact on consumers’ lives; and define the meaning behind the company’s There for you™ tagline.

“This campaign illustrates our important role with our clients and communities as our #1 goal is to serve and safeguard so they can have the freedom to love, create, produce and innovate without worrying about their security,” said Barbara Moreno, Vice President of Marketing at Allied Universal.  “We wanted to show that we, as a company, are There for you™-- always aware and ready to act as there is nothing more powerful than feeling safe.”

The new ad spot brings together a montage showcasing everyday snippets of family, community, clients and relationships while Security Professionals are in the background providing safety in a world of evolving risk.

About Allied Universal

Allied Universal^®, a leading security and facility services company with 235,000 employees and revenues over $8.5 billion, provides unparalleled security services and technology solutions. With offices located throughout the nation as well as internationally (Canada, Mexico, United Kingdom), Allied Universal is responsible for protecting more than 50,000 client sites covering multiple specialty sectors such as higher education, healthcare, retail, commercial real estate, government and corporate campuses, etc. Supported by vast experience gained from being in business for over 60 years, Allied Universal provides proactive security services and cutting-edge smart technology to deliver evolving, tailored solutions that allow clients to focus on their core business. Through world-class customer service, highly advanced systems and cohesive technology solutions…Allied Universal is There for you™. For more information, please visit www.aus.com.