Allied Universal® Announces Rebrand of Company’s Event Services Division

event services


Media Contacts:

Nancy Thompson, Vorticom Public Relations
Phone: 212-532-2208
Vanessa Showalter, Allied Universal/PR Manager
Phone: 714-619-9744


Allied Universal® Announces Rebrand of 
Company’s Event Services Division

The New Allied Universal® Event Services Brand Reinforces the Company’s One-Stop Solution for Event Security and Staffing and Reinforces Its Unique Position in the Marketplace.

SANTA ANA, Calif. -- July 22, 2019 -- Allied Universal®, a leading security and facility services company in North America, recently announced the rebrand of Staff Pro to Allied Universal® Event Services. Staff Pro was obtained through the company’s acquisition of U.S. Security Associates back in 2018. This new Allied Universal Event Services business is recognized as an industry leading crowd management, event staffing and consulting company and now has a new logo, tagline, positioning and web presence.

In addition to offering experienced and trained professionals, managers and personnel to every type of venue and event imaginable, Allied Universal Event Services focuses on site security, and a comprehensive suite of advanced technology and risk management solutions. Backed by Allied Universal, this new brand is able to boast an expansive portfolio of industry leading security solutions, expertise and technological resources. 

“We took this opportunity to rethink how our event services brand should be positioned in the marketplace as a one-stop solution,” said Steve Claton, regional president-Southwest & Allied Universal Event Services. “We are proud to be ahead of the curve in a rapidly evolving industry, and Allied Universal Event Services will now illustrate just how far our company has come.”

Through the combined capabilities of Allied Universal, the company's event services division is now a single-source solution for everything from temporary staffing, consulting and security for all events. Allied Universal Event Services' is the leader within the entertainment industry providing innovative and expert guest management solutions. In addition, the event services team has a successful formula for addressing convention and trade show's complex challenges from a security and staffing perspective.

The Allied Universal Event Services logo encompasses the visual identity of the highly recognized corporate brand of Allied Universal. This new brand’s emphasis on providing a full suite of products and top-notch customer service to clients on a national scale is highlighted in the new tagline Preferred by Clients and Loved by Guests™. 


About Allied Universal

Allied Universal®, a leading security and facility services company in North America with over 215,000 employees and revenues over $7.3 billion, provides unparalleled security services and technology solutions. With offices located throughout the nation as well as internationally (Canada, Mexico, United Kingdom, Honduras and Nicaragua)), Allied Universal is responsible for protecting client sites covering multiple specialty sectors such as higher education, healthcare, retail, commercial real estate, government and corporate campuses, etc. Supported by vast experience gained from being in business for over 60 years, Allied Universal provides proactive security services and cutting-edge smart technology to deliver evolving, tailored solutions that allow clients to focus on their core business. Through world-class customer service, highly advanced systems and cohesive technology solutions…Allied Universal is There for you™. For more information, please visit

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